The Academy Of Business Strategy – Managing Change-cancam

Business Dr. Fiona Rawlins DBA MBA LLM Only a handful of the large .panies of fifty years ago still depend exclusively for their success on their original lines of business. They have had to respond to changing markets to survive. Former railroad .panies now exploit oil and gas, while toymakers market .puters. The business world is evolving so rapidly that the watchword for the modern world is change. What once took many years to manifest itself and be.e part of the social fabric, can now happen overnight. Progress in technology, .munications and .petition has seen to that. Changes have happened so fast that the present has hardly begun before the future is already upon us. The indications are that the rate of change is likely to continue accelerating. This presents the manager with a demanding but not insuperable problem. Change must be wel.ed, enhanced and embraced and turned to good effect, even though it may be threatening. Innovation and adaptability must be.e part of the everyday habit of managers. They must find more efficient ways of doing things, accept new developments in their industry and seek new opportunities for generating business. If they do not, .petitors almost certainly will. As a manager, you must view change and innovation as opportunities to seize rather than as threats to fear. You will only learn to master change when you encourage, wel.e and incorporate it into your professional and personal lifestyle. Businesses are microcosms of a dynamic and ever-changing environment. Legal, political, financial, technological, economic and sociological forces continually act upon .panies, sometimes uncontrollably, often dramatically. Fluctuations in international interest rates, changes in foreign exchange rates and technological innovations are just some of the external forces that daily shape the fate of many businesses. As a manager you must play an important role in dealing with change. You have to interpret change, both outside and inside your organization and create certainty and stability for your staff. You have to instigate and implement changes you consider essential for your part of the organization and you have to contribute to the discussions and decisions concerning the future of the organization. Fixed ideas bring suffering not prosperity, whereas flexibility of outlook and purpose helps you to understand and adapt to changing environments. Innovation and change are a way of life for some businesses, such as those in the high-tech arena. But others, often the more traditional businesses, have a history of stability and may be resistant to change. While doing what you have always done may be wise in an unchanging world, learning to be ac.plished in a variety of ways is advisable in a world of accelerating change. What you need is to develop a personal strategy for managing change which: Enables you to assess potential change in the light of long-term improvement for the .pany. Gives you advance feedback of likely reaction to change. Does not position you as a prophet of change, thus lessening your influence. Does not over.plicate the achievement of beneficial change by too precisely-stated sets of objectives and highly detailed plans. If you learn to deal with change, the benefits are positive and greater creativity, better performance, more achievement. Even if you make mistakes, they will be instructive. Change also creates situations where your talents can shine and be well rewarded. About the Author: 相关的主题文章: